Gain access to the 3-step strategy we use to earn over 86 high-quality backlinks each month. Payman Taei is the co-founder of Respona, the all-in-one PR and link building tool that combines personalization with productivity. He’s also the founder of Visme, a DIY platform that allows everyone to create and manage presentations, infographics, reports, and other visual content. Top-notch content earns search engine favor and user engagement. Prioritize valuable, engaging content to supercharge your site’s performance.
Does the website rank for its brand name?
This indicates that searchers are in learning mode, not buying mode. Most pages ranking for “headphones” are product or category pages. This indicates that searchers are in buying mode, not learning mode. Paste in a URL, and it’ll kick back a “speed score” for both desktop and mobile. Since 2004, OuterBox has provided professional SEO audit services to hundreds of businesses across the country. From B2B SEO to eCommerce SEO, we have unrivaled experience crafting custom digital business solutions for enterprise organizations.
Bonus Step #1: Analyze Your Site’s Topical Authority
- Learn how to do an SEO audit of your website to identify problematic areas.
- Of course, more advanced issues may need further investigation that involves other tools, such as Google Search Console.
- Send PDF reports to prospects and use your report as a conversation guide or opener.
- By understanding your requirements and comparing the strengths of these tools, you can ensure that you’re making the most informed decision for your website’s SEO strategy.
- If pages on your site are returning 404 errors, server (5xx) errors, or are timing out, they’ll show up in this report.
In recent years, title tags have sparked a lot of debate in the SEO world. Google, it turns out, is likely to modify your title tag if it doesn’t like it. These include the number of resources on the website, as well as how valuable Google deems your indexable pages to be. The main thing here is to ensure that all of the important pages that you want to have indexed are within your sitemap and avoid including anything else. Also, by having pages in your sitemap that shouldn’t be there, such as broken pages, you can confuse crawlers and affect your crawl budget (more on that next). This breaks down all of the problems the crawler has found, how much of a priority they are to be fixed, and how to fix them.
Conductor offers custom pricing based on the number of total web pages you need to audit. You can distribute the number of pages across multiple websites. Switch to the “Sections” tab to add audit elements to your report. For more details about GBP optimization, check out this Google Business Optimization Checklist. Local SEO is especially important if your business has a physical location or you’re a service-based business targeting customers in specific areas.
If the above list does not make much sense to you, you better hire a developer or SEO expert to do the work for you. It will not cost you a lot, and you have to do it to improve your SEO rankings and conversions. From my experience talking to clients, handling website page speed is one of the most challenging tasks, at least for non-technical users. Lighthouse is an effective tool for identifying a range of improvements related to mobile usability, which is a critical aspect of the page experience. For Largest Contentful Paint (LCP), which measures loading performance, SEO Anomaly ensure that the largest content piece on your page loads within 2.5 seconds.